Retail Florists Email List buys products from importers and wholesalers, who buy from farmers. To guarantee freshness, wholesalers typically supply cut flowers to these retail florists many times a week. These flower wholesalers sell balloons, gift boxes, flowering plants, and flowers. In addition to weekly corporate arrangements for lobbies, offices, and showrooms, the majority of wholesale florists also feature flowers for holidays, birthdays, weddings, funerals, and new babies.