Report Overview:

The following report titled “Middle East & Africa Application to Person (A2P) Messaging Market: By Component (Platform, Services), By Application (Authentication Services, Promotional and Marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messages, Others) and other forecast 2023-2028” provides a comprehensive analysis of the market, focusing on key details such as market size, growth trends, determinants of growth, segments covered, and the role of leading players in the industry.

Middle East & Africa Application to Person (A2P) Messaging Market Summary

The Middle East & Africa Application to Person (A2P) Messaging Market is projected to grow at a CAGR of around 4.2% during the forecast period, i.e., 2023-28. The market growth is favorably fostered by enterprises’ commercial and business requirements to connect with their consumers and bring in new consumers by propagating their business through messaging. Besides, as the region is expected to witness increasing urbanization & spreading development in numerous sectors, the demand for a direct connection between businesses & consumers through A2P messaging is bound to rise, moving the industrial ascension.

Report Coverage & Details

• Forecast Period: 2023–2028
• Base Year: 2022
• CAGR: 4.2%

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Middle East & Africa Application to Person (A2P) Messaging Market Trend:

The burgeoning adoption of numerous marketing strategies and services, including Application to People messaging services by a big pool of small and medium enterprises in the Middle East and African region to propagate their business and bring in new customers, is adding to the market value. Moreover, the requirement for instant and reliable communication among companies and especially between customers and SMEs to facilitate cost-effectiveness, broad reach, and easy integration with other applications is extending industrial amplification.

Segmentation Analysis: Middle East & Africa Application to Person (A2P) Messaging Market

By Component

• Platform
• Services

By Application

• Authentication Services
• Promotional and Marketing Services
• Customer Relationship Management Services
• Pushed Content Services
• Interactive Messages
• Others

By Deployment

• On Premises
• Cloud

By Traffic

• Local
• Multi-country

By End Users

• Banking, Financial Services, and Insurance
• Retail and eCommerce
• Hyperlocal Businesses
• Healthcare
• Travel and Hospitality
• Others

By Country

• UAE
• Saudi Arabia
• Qatar
• Oman
• Turkey
• Egypt
• South Africa
• Morocco
• Nigeria
• Rest of Middle East & Africa

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Leading Players Analysis: Middle East & Africa Application to Person (A2P) Messaging Market

The report provides detailed analysis of key players in the Middle East & Africa Application to Person (A2P) Messaging market, highlighting their strategies and competitive scenario.

• Route Mobile
• Comviva Technologies FZ-LLC
• Tata Communications
• Orange
• China Mobile
• Global Message Services
• Infobip
• Syniverse
• Sinch
• Twilio
• Others

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